PROJECT
Globant GUT Fusion
CLIENT
About the Project
The client requested a dynamic landing page for the “Globant Gut Fusion” service, targeting high-level marketing and creative executives (CMCLs). The project aimed to clearly define Fusion as the indispensable Service-as-Software solution that translates insights and content creation directly into scalable business impact. The design has focused on showcasing the platform’s breadth of offerings, from Video production to Media Ads.
TIPOGRAPHY
PALETTE
Challenges
- The central design challenge has been organizing a diverse range of sophisticated functionalities—like Content, Image, and Landing Pages—under a unified concept.
- It was needed to clearly communicate that Fusion is a comprehensive tool powered by “Globant AI Pods” without overwhelming the user with technical jargon.
- A significant hurdle has also involved ensuring the prominent display of quantified success metrics (+23% engagement, +3 lower costs) is integrated seamlessly into the design narrative to rapidly build executive credibility.
Solution
- A clean, dark, and professional aesthetic was implemented, using vibrant green callouts to highlight key differentiators, such as the Service-as-Software model.
- Distinct, structured modules to segment complex information were leveraged, clearly defining “What is Fusion” and outlining the various feature sets.
- A powerful, metrics-driven section that immediately quantifies the return on investment was dedicated, showcasing improvements like +6 faster time to market and +4 improvement in quality of work.
Outcomes
- The resulting landing page has effectively positioned Fusion as the cutting-edge tool necessary for leaders looking to ensure that “The Future of Marketing Success Doesn’t Get Left Behind”.
- The product’s credibility was firmly established by emphasizing its AI backbone and measurable results. The structured flow has successfully guided users from the high-level value proposition to detailed features and evidence of success.
- Ultimately, the design has culminated in a prominent, easy-to-use “Let’s Get to Work” call-to-action that facilitates lead generation.
