PROJECT
Globant at NABSHOW 2025
CLIENT
About the Project
This is a high-impact landing page to promote Globant’s presence at NABSHOW 2025. The design has focused on highlighting how the company is “Reimagining the world of Media & Entertainment through AI”. Key information was incorporated, such as the detailed event schedule and specific details regarding Globant’s AI-Powered Solutions, the AI Studio, and their F1® partnership.
TIPOGRAPHY
PALETTE
Challenges
- Synthesizing the complex, technical information—like the various facets of the “AI Studio” and specific AI-Powered Solutions—into a cohesive, digestible visual structure.
- Balance the dark, professional Globant brand aesthetic with vibrant, gradient elements to convey innovation and future-forward thinking.
- Ensure that high-priority elements, such as the full event schedule and the prominent F1® sponsorship, are immediately accessible to the user.
Solution
- A dramatic visual structure utilizing a dark background paired with strong, ethereal color gradients to emphasize the future of AI.
- To segment the design content into distinct modular cards for “Events,” “AI Studio,” and the “Leading the Conversation” topics, enhancing readability and navigation.
- Establish a robust visual hierarchy, dedicating the initial hero section to the central theme of “Globant at NABSHOW 2025,” supported by immersive imagery.
Outcomes
- The final execution has resulted in a professional and highly engaging landing page that effectively promotes Globant’s leading role in AI and Media & Entertainment.
- A centralized hub where users can quickly grasp the scope of the exhibition was delivered. From the specific event times and speakers to the detailed products that accelerate competitive advantage.
- This sophisticated design has successfully positioned Globant as a key innovator and conversation leader at NABSHOW 2025.
