PROJECT
Globant GUT Stay Relevant
CLIENT
About the Project
The following involves the work on the “Stay Relevant Insights” landing page for Globant GUT, which aimed to present articles and stories that merge strategy, technology, and creativity. The page sets a key knowledge hub for the brand, allowing users to explore perspectives designed to inspire their creative processes.
TIPOGRAPHY
PALETTE
Challenges
- The main challenge was organizing a diverse body of content, ranging from AI Strategy and Marketing Science (MARTECH) to NFTs and Paid Social Media (FULL FUNNEL MEDIA).
- It was crucial to ensure the interface maintained Globant GUT’s bold tone while quickly establishing the agency’s credibility.
- Additionally, content visibility had to be ensured through an intuitive navigation and search system.
Solution
- A robust category system that allows users to easily filter articles by key areas such as ADVERTISING, STRATEGY, and CONTENT & SOCIAL.
- To reinforce the message of boldness, the prestigious awards received were prominently integrated, including being named GUT Independent Network of the Year in 2023.
- Finally, clear calls to action to CONTACT the team and subscribe to insights and events were created.
Outcomes
- The platform successfully positioned Globant GUT as a thought leader at the forefront of the creative revolution.
- It facilitated the distribution of in-depth knowledge, such as articles on the impact of Marketing Science and augmented analytics.
- The final design strengthened the brand image, effectively communicating why they “fear no challenge,” and boosted engagement by directly inviting users to drive change.
